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BCLC live and online casino Canada releases Social Responsibility Report 2016-17

  1. BCLC takes problem gambling seriously. If you have enrolled in BCLC's Voluntary Self-Exclusion program please refrain from taking this survey. If you or someone you know has a problem with gambling, please call the Problem Gambling Helpline at 1-888-795-6111.
  2. BCLC - your home for legal gambling in BC! Sports betting, lottery tickets, online casino gaming, and more! Every lottery ticket that’s purchased helps communities across B.C.
  3. This includes overseeing gaming operations, monitoring equipment, and supervising the private sector companies who maintain the facilities and manage day-to-day operations. Online, we offer casino games on our regulated gambling website PlayNow. We operate facilities in 33 communities across B.C., including.

The British Columbia Lottery Corporation (BCLC) is the regulator of gaming activities in the province. The Crown Corporation is responsible for all brick-and-mortar gambling activities, as well as PlayNow.com, the home-grown online casino Canada players from BC and Manitoba have access to.

On Wednesday, August 23, BCLC announced the release of its annual Social Responsibility Report for the fiscal year 2016-17. Although a few of their initiatives failed to reach the target goals set forth for the year, the majority met or exceeded those marks. BCLC improved over the previous year’s performance in all but two metrics.

In a press release announcing the report’s publication, the BCLC said:

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BCLC is committed to following internationally recognized best practices in sustainability reporting and this year its key social responsibility performance metrics have received independent third-party assurance to provide additional confidence in the accuracy of the information contained in this report.”

Player Awareness / Use of GameSense

BCLC launched GameSense in 2009 as a way to deliver responsible gambling information to players, helping them to make better, more informed decisions. GameSense appears throughout all BC casinos, as well as its online casino. Canada has lauded their efforts, and the report reflects increased awareness in 2016-17.

Player awareness of responsible gambling activities is at 79%, up from 77% in the previous year. BCLC has already exceeded its goal of 74%, as well as its goal to reach 76% by 2019-20.

Player interaction with GameSense info centers was also up from 56,098 to 59,075. This figure fails to meet the regulator’s goal of 60,000 in 2016-17.

BC Lottery Mystery Shopper Program

Mystery shoppers are used to test the efficiency and regulatory compliance of lottery retailers across the province. Oddly enough, BCLC only set its goal for passing Mystery Shopper tests at 50%, but is hoping to reach 75% by 2019-20. If you look at it that way, despite this year’s setback, they still received shining marks.

The pass rate in the Lottery Mystery Shop program fell from 94% in the previous fiscal year, to 86% in 2016-17.

Employee Statistics for BC Casino Operator


The social responsibility of casino employees is tested in three categories. They include customer engagement, employee training, and employee appreciation of corporate responsibility.

Employee engagement score for 2016-17 was 87%, up from 83% prior.

Employees who agree BCLC is a good corporate citizen came in at 94%, up from 91%.

Average spend on training per employee fell from $1,038 to $992, failing to meet the corporation’s goal of $1,100.

Public Perception of Transparency

Provincial corporations are meant to be highly transparent, giving the public a solid image of what they do, why they do it, and—above all—where the money goes. This is another area where BCLC has relatively low expectations—just low enough to exceed them.

Public perception of BCLC’s transparency came in at 64%, up from 60% in the previous period, with a 60% expectation rate.

Positive Contributions from Live/Online Casino Canada

In order to achieve ultimate appreciation in the community, the public should be able to perceive positive contributions from its regulator of land-based and online casino operations.

Public recognition of positive contributions increased from 68% to 73%.

These contribution include $96.8 million paid to the local governments who host gambling facilities. BCLC also contributed $134.8 million in community gaming grants, and $1.3 billion to the coffers of the BC government.

Environmental Responsibility of BCLC

As a socially responsible corporation, it’s not just the regulator’s job to reduce harm. A reduction in BCLC’s carbon footprint is equally important. In this regard, the BCLC is doing its part to help the environment and conserve energy.

Level of greenhouse gas emission (CO2e metric tonnes) are down from 906 to 833, beating out the target 1,119 by more than 25%.

Waste diverted from landfill – Kamloops office rose from 59% to 64%.

Waste diverted from landfill – Vancouver office held steady at an impressive 92%.

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Since 1985, BCLC has been developing games that are fun, fair and contribute to the growth of British Columbia. BCLC has delivered revenue from gambling back to the province for 35 years to support provincial programs and communities. From new games and major jackpots to anniversary celebrations and monumental events, BCLC’s history is a colourful one.

BCLC was Born

Aladdin gold casino free spins. BCLC was established with the goal of benefitting British Columbians

Expo '86 & B.C.-only Games Introduced

Expo ’86 was the first initiative that lottery revenue helped fund, creating jobs and supporting the construction of the SkyTrain and the Expo Centre, which eventually became TELUS World of Science.

In addition to its lineup of national lottery games, BCLC introduced new B.C.-only games: Lotto B.C., Pull Tabs, Extra, and BC/49.

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Canada Summer Games & XV Commonwealth Games

BCLC sponsored the Canada Summer Games in Kamloops with a pre-opening ceremony that featured 49 five-foot lottery balls for the “World’s Largest Lotto Draw”.

BCLC sponsored the XV Commonwealth Games in Victoria, welcoming international and national guests to the city.

Expanded Responsibility & Voluntary Self-exclusion Introduced

BCLC assumed responsibility to conduct and manage table games and slot machines in B.C.

The Voluntary Self-exclusion program is implemented by BCLC to help individuals honour their personal commitment to take a break from gambling.

BCLC Became a Founding Sponsor of the Olympic Winter Games

BCLC became a founding supporter of the 2010 Olympic and Paralympic Winter Games in Vancouver and Whistler.

PlayNow is launched

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PlayNow.com is introduced to provide players with a secure gambling website.

First B.C. Poker Championship & SportsFunder Initiative Unveiled

In partnership with River Rock Casino Resort, BCLC presented the first B.C. Poker Championships, where a Salt Spring Island player won the grand prize of $382,000.

BCLC and the Vancouver Organizing Committee for the 2010 Olympic and Paralympic Winter Games announced the unveiling of SportsFunder, a suite of lottery games that helped generate revenue for amateur sports and athletes in B.C.

GameSense Introduced & 2010 Olympics Countdown Begins

BCLC pioneered GameSense, a program designed to help players make informed gambling decisions.

To count down the 2010 Olympics, BCLC created a 5,000-square foot Winter Games Dome that gave visitors from B.C. communities the chance to participate in interactive bobsleigh and alpine experiences, and to win tickets to the Games.

Casino Games Debuted on PlayNow.com & BCLC Gets Recognition

PlayNow.com became the first website in North America to offer legal, regulated online casino games.

BCLC's responsible gambling programs received the highest level of recognition, Level 4, by the World Lottery Association (WLA).

BCLC's GameSense Program Went National

Manitoba Liquor and Lotteries adopted BCLC’s GameSense program for the Manitoba market.

PlayNow.com's New Partner & First Annual New Horizons Conference

PlayNow.com partnered with the Manitoba Liquor and Lotteries Corporation to bring regulated online gambling to players in Manitoba.

BCLC’s first annual New Horizons in Responsible Gambling conference attracted global delegates to discuss player health strategies.

MGM Launches BCLC's GameSense Program, Diversity and Inclusion Pledge & Lotto! App

The Massachusetts Gaming Commission and MGM Resorts International launched BCLC’s GameSense programs at their respective gaming properties.

BCLC committed to diversity and inclusion by signing the Minerva Diversity Pledge, in which Minerva and executives of participating businesses commit to closing the gender gap in their organizations.

BCLC introduced the Lotto! App making it even easier for players to their scan tickets and check numbers.

Live Casino Introduced

In partnership with Evolution Gaming, BCLC introduced the first Live Casino in North America, where online players can enjoy an interactive casino experience with real dealers.

Largest Prize Ever Won in BC, GameSense Advisor Program Expansion Completed, and More

A $60 million Lotto Max jackpot is won in B.C. making it the largest prize ever given in BCLC’s history.

BCLC completed its expansion of the GameSense Advisor (GSA) program, fulfilling its commitment to having a GSA in every casino and community gaming centre in B.C.

PlayPlanner, a new time and money budgeting tool from BCLC, is launched on slot machines in B.C.

As an official sponsor of the IIHF World Junior Hockey Championships, BCLC brought the excitement of hockey to 10 communities in B.C. by supporting the Road to the Games pre-tournament events.